Fire Prevention Awareness campaign
project brief
client
The National Fire Protection Association (NFPA)
SERVICES
app and website content, design, and development; content resource strategy and creation; digital and social media promotion; video content and promotion
target audience
schools and decision-makers, parents and teachers of students (ages 5 – 12)
BUDGET
$500k per year
more than
overview
The National Fire Protection Association (NFPA) wanted to consistently reach schools across the country to educate families about fire safety.
my role(s)
creative direction; video production and editing; digital, print, and social design; social media management and promotion; email design and development; UI/UX design
the outcome
After initially working with Dun & Bradstreet for data, the National Fire Protection Association (NFPA) expanded their partnership—and audience engagement—by adding on a multitude of creative marketing services.
Starting from the content, design, and development of a fire safety app, the NFPA and D&B teams built out a comprehensive content and promotion strategy to teach families about fire safety. The NFPA easily reached over 50k schools nationwide through their content featuring education-focused celebrities, fire safety experts, certified curriculum, and more.
the client
“The National Fire Protection Association (NFPA) has been helping to solve some of the planet’s toughest safety problems for more than 125 years. To remain relevant for over a century as a knowledge and information organization, we’ve continually evolved our scope of expertise—from fire prevention, wildfire preparedness, and electrical safety to hazardous materials, community risk reduction, and public safety.”
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