Healthy Digital Habits campaign
project brief
client
Meta (Messenger Kids)
SERVICES
digital and social promotion; target audience data lists and segmentation; influencer campaigns; keyword and SEO optimization; microsite and resource hub; video content and promotion; content strategy and creation
target audience
parents and teachers of students (ages 9 – 13)
BUDGET
$300k campaign
more than
overview
Prior to launching their Messenger Kids app, Meta was looking for help promoting the app and building content to reach and engage parents and teachers.
my role(s)
digital, print, and social design; social media management and promotion; email design and development; video editing and promotion
the outcome
Meta wanted to promote the launch of their Facebook Messenger Kids app and build relevant content to engage parents and teachers with. Tapping into the education marketing expertise of Dun & Bradstreet and their WeAreTeachers team, Meta created content that resonated with more than 1 million Facebook users.
In addition to running segmented Facebook ads with Facebook, our teams worked on display ads and with influencers to promote healthy digital habits, the Messenger Kids app, and the newly created resource microsite.
the client
“Messenger Kids is an app for kids to connect and keep in touch with friends and family. Features include messaging, video calling, games and stickers. Using the Parent Dashboard from their Facebook account, parents can manage their child’s friends, monitor their activity and change their account settings.”
source: Messenger Kids
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