Virtual Field Trip experiences
project brief
client
The Nature Conservancy
SERVICES
live virtual events with experts; video content and promotion; microsite and resource hub; content strategy and creation; digital and social media promotion
target audience
teachers and parents of students (ages 5 – 13)
BUDGET
$200k per year
more than
overview
The Nature Conservancy wanted to consistently reach and engage classrooms in effort to promote environmental education, preservation, and activism.
my role(s)
video production and editing; digital, print, and social design; social media management and promotion; email design and development
the outcome
The Nature Conservancy wanted to extend their vast environmental and conservation expertise into classrooms across the country. Partnering with Dun & Bradstreet, they found a unique way to do so years before remote life was commonplace: virtual field trips.
From Chile to China—and from concept through production and promotion—the two sides worked together to develop a robust content library that would resonate with their educational audiences. With over 100k views and across their videos, the Nature Conservancy was able to successfully educate and astound classrooms nationwide.
the client
“Founded in the U.S. through grassroots action in 1951, The Nature Conservancy (TNC) has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than a million members and the dedicated efforts of our diverse staff and over 400 scientists, we impact conservation in 79 countries and territories: 37 by direct conservation impact and 42 through partners.”
source: The Nature Conservancy
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