Best School Year Ever campaign
project brief
client
Walmart
SERVICES
print and digital content kits; influencer campaigns; video content and promotion; digital and social media promotion
target audience
Millennial moms, elementary school teachers
BUDGET
$500k campaign
more than
overview
While launching their curbside pick-up offering, Walmart wanted to reach millennial moms to try the service and to influence others by spreading word of their experience.
my role(s)
digital, print, and social design; social media management and promotion; email design and development; UI/UX design; video editing and promotion; sales proposal and support
the outcome
Back when Walmart was first rolling out curbside pickup shopping, they wanted to directly reach and engage families nationwide about the new service. Partnering with Dun & Bradstreet, they crafted an integrated strategy for getting Millennial moms and elementary school teachers to shop using Walmart’s curbside pickup.
Through highly segmented data lists and targeted promotion, Walmart reached over 1 million parents and teachers who lived within five miles of a Walmart store offering curbside pickup. A coupon offering for $10 off helped track campaign results across various methods including printed kits and mailers, downloadable resources, influencer campaigns, social media promotion, and more.
the client
“From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we’re creating a seamless experience to let customers shop anytime and anywhere online and in stores.
We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates more than 10,500 stores and numerous eCommerce websites in 19 countries. We employ 2.1 million associates around the world—nearly 1.6 million in the U.S. alone.”
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