fit website + content launch
project brief
client
Sanford Health
SERVICES
brand and website launch; content resource strategy and creation; digital and social media promotion; lead acquisition campaigns; video content and promotion
target audience
teachers and parents of students (ages 5 – 12)
BUDGET
$800k launch + campaign
more than
overview
Sanford Health wanted their fit brand to connect and engage with educators and families while establishing themselves as a top expert in promoting healthy lifestyles.
my role(s)
creative direction; client and project management; UI/UX design and development; digital, print, and social design; social media management and promotion; email design and development; video editing and promotion; sales proposal + support
the outcome
Sanford Health wanted help growing their fit brand in efforts to further connect with families and educators while promoting healthy lifestyles. Dun & Bradstreet engaged with Sanford Health with an idea to re-launch their brand with a whole new website and relevant resources.
Together, our teams worked on-site to design and create a highly segmented and diverse content library along with the website and social channels where everything would reside. The combined efforts of the content and promotional strategy led to serving over 1 million impressions after launch of the fit.sanfordhealth.org site.
the client
“fit is the Children’s Health Initiative from Sanford Health, developed to engage and empower children, families, and communities to make healthy lifestyle choices.
We are part of Sanford Health, one of the largest health systems in the United States. Together, we are dedicated to the integrated delivery of health care of all ages, genomic medicine, senior care services, global clinics, research, and affordable insurance.”
source: fit Sanford
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