Slime in Space event + content campaign
project brief
client
Nickelodeon
SERVICES
virtual event with experts; live Kids’ Choice Awards segment; video content and promotion; digital and social media promotion
target audience
teachers and parents of students (ages 5 – 10)
BUDGET
$250k campaign
more than
overview
Nickelodeon was trying to engage educators and parents as an education channel instead of a channel solely for entertainment.
my role(s)
video editing and promotion; digital, print, and social design; social media management and promotion
the outcome
Number-one in entertainment for kids, Nickelodeon wanted to further engage educators and parents while positioning themselves as a top-tier educational channel. Nickelodeon knew that to achieve their goal, they would have to be bold—and direct.
To be bold, Nickelodeon partnered with NASA to launch their slime more than 250 miles above Earth, safely out to the International Space Station (ISS). To be direct, they partnered with Dun & Bradstreet to target and engage the right audiences with the right content and promotion.
Our teams worked together to coordinate and create content, resources, and promotion featuring actual astronauts, teachers, celebrities, and more. From there, Nickelodeon’s “Slime in Space” campaign received more than 3 million views and over 1 million engaged impressions across the event and surrounding promotion.
the client
“Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films.”
source: Nickelodeon
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