{"id":5645,"date":"2024-03-17T15:44:53","date_gmt":"2024-03-17T15:44:53","guid":{"rendered":"https:\/\/jaimeasantos.com\/?page_id=5645"},"modified":"2024-03-27T20:15:32","modified_gmt":"2024-03-27T20:15:32","slug":"fire-prevention-awareness-campaign","status":"publish","type":"page","link":"https:\/\/jaimeasantos.com\/?page_id=5645","title":{"rendered":"My Work: Fire Prevention Awareness campaign"},"content":{"rendered":"\t\t
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Fire Prevention Awareness campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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project brief<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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client<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The National Fire Protection Association (NFPA)<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SERVICES<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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app and website content, design, and development; content resource strategy and creation; digital and social media promotion; video content and promotion<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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target audience<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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schools and decision-makers, parents and teachers of students (ages 5 \u2013 12)<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BUDGET<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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$500k per year<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\tgoal:<\/strong> reach schools and families nationwide with a message of how to prevent and stay safe from fires\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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more than<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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schools reached<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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overview<\/span>
<\/i><\/p>

The National Fire Protection Association (NFPA) wanted to consistently reach schools across the country to educate families about fire safety.<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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my role(s)<\/b><\/p>\n

creative direction; video production and editing; digital, print, and social design; social media management and promotion; email design and development; UI\/UX design<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"JS-case-study_NFPA-02\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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the outcome<\/b><\/p>\n

After initially working with Dun & Bradstreet for data, the National Fire Protection Association (NFPA) expanded their partnership\u2014and audience engagement\u2014by adding on a multitude of creative marketing services. <\/span><\/p>

Starting from the content, design, and development of a fire safety app,<\/a> the NFPA and D&B teams built out a comprehensive content and promotion strategy to teach families about fire safety. The NFPA easily <\/span>reached over 50k schools<\/b> nationwide through their content featuring education-focused celebrities, fire safety experts, certified curriculum, and more.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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the client<\/b><\/p>

\u201cThe National Fire Protection Association (NFPA) has been helping to solve some of the planet\u2019s toughest safety problems for more than 125 years. To remain relevant for over a century as a knowledge and information organization, we\u2019ve continually evolved our scope of expertise\u2014from fire prevention, wildfire preparedness, and electrical safety to hazardous materials, community risk reduction, and public safety.\u201d<\/span>\u00a0<\/span><\/p>

source: <\/span>The National Fire Protection Association (NFPA)<\/span><\/a><\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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other projects<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MY WORK<\/h4>

Glow-in-the-Dark Slime campaign<\/h2>

With the launch of their glow-in-the-dark line of products, Elmer\u2019s wanted to increase sales during the \u201818 \u2013 \u201819 back-to-school season.<\/p>LEARN MORE \u2192<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MY WORK<\/h4>

Healthy Digital Habits campaign<\/h2>

Prior to launching their Messenger Kids app, Meta wanted to promote the app and build content to reach and engage parents and teachers.<\/p>LEARN MORE \u2192<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tsee more \u2192<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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interested in learning more?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCONTACT ME  \u2192<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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You've scrolled this far. <\/b>
Go ahead, send me an email.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCONTACT ME  \u2192<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Fire Prevention Awareness campaign project brief client The National Fire Protection Association (NFPA) SERVICES app and website content, design, and development; content resource strategy and creation; digital and social media promotion; video content and promotion target audience schools and decision-makers, parents and teachers of students (ages 5 \u2013 12) BUDGET $500k per year goal: reach …<\/p>\n

My Work: Fire Prevention Awareness campaign<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":1701,"parent":4059,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-5645","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/5645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5645"}],"version-history":[{"count":31,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/5645\/revisions"}],"predecessor-version":[{"id":6115,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/5645\/revisions\/6115"}],"up":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/4059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/media\/1701"}],"wp:attachment":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}