{"id":5641,"date":"2024-03-17T14:31:35","date_gmt":"2024-03-17T14:31:35","guid":{"rendered":"https:\/\/jaimeasantos.com\/?page_id=5641"},"modified":"2024-03-27T20:18:03","modified_gmt":"2024-03-27T20:18:03","slug":"glow-in-the-dark-slime-campaign","status":"publish","type":"page","link":"https:\/\/jaimeasantos.com\/?page_id=5641","title":{"rendered":"My Work: Glow-in-the-Dark Slime campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5641\" class=\"elementor elementor-5641\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f548e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1f548e86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f841522\" data-id=\"f841522\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b0609a elementor-widget elementor-widget-heading\" data-id=\"66b0609a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-xxl\">Glow-in-the-Dark Slime campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b09a791 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1b09a791\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-362b64b1\" data-id=\"362b64b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:5723,&quot;url&quot;:&quot;https:\\\/\\\/jaimeasantos.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/JS_Hero-Image_Elmers.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ecdaa elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"21ecdaa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6869b85\" data-id=\"6869b85\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3092b8 elementor-widget elementor-widget-heading\" data-id=\"d3092b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">project brief<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424be2ac elementor-widget elementor-widget-heading\" data-id=\"424be2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">client<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180c7f4 elementor-widget elementor-widget-heading\" data-id=\"180c7f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Elmer's<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d21e27 elementor-widget elementor-widget-heading\" data-id=\"6d21e27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SERVICES<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb1c80f elementor-widget elementor-widget-heading\" data-id=\"5cb1c80f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">video production and promotion; live virtual video events with experts; content resource strategy and creation; digital and social media promotion; lead acquisition campaigns<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff983ef elementor-widget elementor-widget-heading\" data-id=\"7ff983ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">target audience<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e098160 elementor-widget elementor-widget-heading\" data-id=\"4e098160\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">parents and teachers of students (ages 4 \u2013 13), school districts, decision-makers, buyers, and more<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f4652d elementor-widget elementor-widget-heading\" data-id=\"22f4652d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BUDGET<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479c864b elementor-widget elementor-widget-heading\" data-id=\"479c864b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$500k campaign<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-654d9306 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"654d9306\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-58a24ac7 elementor-hidden-mobile\" data-id=\"58a24ac7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10952fc7 elementor-widget elementor-widget-text-editor\" data-id=\"10952fc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong style=\"color: #ffffff;\">goal:<\/strong> a 20% increase in sales during the &#8217;18 \u2013 &#8217;19 back-to-school season<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-18613027\" data-id=\"18613027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a6dfb6 elementor-widget elementor-widget-text-editor\" data-id=\"9a6dfb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>increase of<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6da0c4 elementor-widget elementor-widget-counter\" data-id=\"6c6da0c4\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">in sales (YOY)<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-414092dc elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"414092dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-412229b9\" data-id=\"412229b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bb09047 elementor-widget elementor-widget-text-editor\" data-id=\"6bb09047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: bold; font-size: 28px;\">overview<\/span><i><br \/><\/i><\/p><p><i>With the launch of their glow-in-the-dark line of products, Elmer\u2019s was looking to increase sales during the &#8217;18 \u2013 &#8217;19 back-to-school season.<\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781a801d elementor-widget__width-inherit elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"781a801d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/oL4qdt42QAY&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57048d0 elementor-widget elementor-widget-text-editor\" data-id=\"57048d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>my role(s)<\/b><\/p><p>creative direction; video production and promotion; digital, print, and social design; social media management and promotion; email design and development<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c1d55 elementor-widget elementor-widget-html\" data-id=\"b0c1d55\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/3620_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"glow in the dark slime\",\"geo\":\"US\",\"time\":\"2018-01-01 2019-01-01\"},{\"keyword\":\"elmers glue\",\"geo\":\"US\",\"time\":\"2018-01-01 2019-01-01\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=2018-01-01%202019-01-01&geo=US&q=glow%20in%20the%20dark%20slime,elmers%20glue&hl=en\",\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee800ed elementor-widget elementor-widget-text-editor\" data-id=\"4ee800ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>the outcome<\/b><\/p><p><span style=\"font-weight: 400;\">Looking ahead to the 2018 \u2013 2019 back-to-school season, Elmer\u2019s launched a new product: glow-in-the-dark glue. With a goal to have <\/span><b>increased sales by 20% year-over-year (YOY),<\/b><span style=\"font-weight: 400;\"> Dun &amp; Bradstreet partnered with Newell Brands and Elmer\u2019s.<\/span><\/p><p><span style=\"font-style: inherit; background-color: var(--ast-global-color-4);\">Our teams worked through a series of video and other resource content promoting sales of Elmer\u2019s new product by using it to <a style=\"color: #009ffd;\" href=\"https:\/\/www.facebook.com\/WeAreTeachers\/videos\/make-slime-in-the-classroommov\/1533823360078979\/\" target=\"_blank\" rel=\"noopener\">create DIY slime<\/a>. Elmer\u2019s succeeded in reaching their goals for the year while also possibly setting a trend for the upcoming school year.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8117b95 elementor-widget__width-inherit elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"8117b95\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=FXYBgwD2OGc&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14808c7 elementor-widget elementor-widget-text-editor\" data-id=\"14808c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b style=\"font-style: inherit; background-color: var(--ast-global-color-4);\">the client<\/b><\/p><p>\u201cFor 70 years, Elmer\u2019s has been the reliable and safe choice for kids and crafters to unlock their imaginations. From the iconic classroom favorite School Glue to the latest innovation in the fast-evolving world of Slime and multi-sensorial play, Elmer\u2019s has been the partner in fostering curiosity and turning ideas into reality. Elmer\u2019s celebrates the magic of making by inspiring people to create their way and experiment through fun, hands-on play.\u201d<\/p><p><i><span style=\"font-weight: 400;\">source: <\/span><a href=\"https:\/\/www.newellbrands.com\/our-brands\/elmers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400; color: #009ffd;\">Newell Brands<\/span><\/a><\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6039d6c\" data-id=\"6039d6c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e42fc elementor-widget elementor-widget-text-editor\" data-id=\"d2e42fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>other projects<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bab72 content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"22bab72\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h4 class=\"sub-title\">MY WORK<\/h4><h2 class=\"title\">Virtual Field Trip experiences\u200b<\/h2><p>The Nature Conservancy wanted to reach and engage classrooms to promote environmental education, preservation, and activism.<\/p><a href=\"https:\/\/jaimeasantos.com\/?page_id=5643\" class=\"cta-button  \">LEARN MORE \u2192<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f99b1f content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"0f99b1f\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h4 class=\"sub-title\">MY WORK<\/h4><h2 class=\"title\">Healthy Digital Habits campaign<\/h2><p>Prior to launching their Messenger Kids app, Meta wanted to promote the app and build content to reach and engage parents and teachers.<\/p><a href=\"https:\/\/jaimeasantos.com\/?page_id=5637\" class=\"cta-button  \">LEARN MORE \u2192<\/a>\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e9b37 wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-wpr-back-to-top\" data-id=\"92e9b37\" data-element_type=\"widget\" data-widget_type=\"wpr-back-to-top.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wpr-stt-wrapper\"><div class='wpr-stt-btn' data-settings='{\"animation\":\"fade\",\"animationOffset\":0,\"animationDuration\":200,\"fixed\":\"fixed\",\"scrolAnim\":800}'><span class=\"wpr-stt-icon\"><i class=\"fas fa-long-arrow-alt-up\"><\/i><\/span><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366ecf5 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"366ecf5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/jaimeasantos.com\/?page_id=4059\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">see more&nbsp;\u2192<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaae0e1 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"aaae0e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">interested in learning more?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758aadd elementor-align-center elementor-mobile-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"758aadd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/jaimeasantos.com\/?page_id=4431\/#contact\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT ME &nbsp;\u2192<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adc3f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"adc3f30\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e858bdb\" data-id=\"e858bdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4d901c elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a4d901c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c7e8c11\" data-id=\"c7e8c11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2772408 elementor-widget elementor-widget-heading\" data-id=\"2772408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b style=\"color:#ffffff;\">You've scrolled this far. <\/b><br>Go ahead, send me an email.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d6658 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"23d6658\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/jaimeasantos.com\/?page_id=4431\/#contact\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT ME &nbsp;\u2192<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bd631b7\" data-id=\"bd631b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce83daa elementor-widget elementor-widget-eael-svg-draw\" data-id=\"ce83daa\" data-element_type=\"widget\" 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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Glow-in-the-Dark Slime campaign project brief client Elmer&#8217;s SERVICES video production and promotion; live virtual video events with experts; content resource strategy and creation; digital and social media promotion; lead acquisition campaigns target audience parents and teachers of students (ages 4 \u2013 13), school districts, decision-makers, buyers, and more BUDGET $500k campaign goal: a 20% increase &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/jaimeasantos.com\/?page_id=5641\"> <span class=\"screen-reader-text\">My Work: Glow-in-the-Dark Slime campaign<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1701,"parent":4059,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-5641","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/5641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5641"}],"version-history":[{"count":43,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/5641\/revisions"}],"predecessor-version":[{"id":6121,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/5641\/revisions\/6121"}],"up":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/pages\/4059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=\/wp\/v2\/media\/1701"}],"wp:attachment":[{"href":"https:\/\/jaimeasantos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}